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PR & SEO
Another consideration to make especially when running a website that revolves around selling products online is PR(Public Relations)this, however, can be costly since it usually involves hiring a PR company that writes and hires writers to create content around your brand. Another option to consider is guest writing for other websites this works for both normal content-centric websites as well as websites with an online store. However, hiring PR companies is most cost-effective for online stores. And this article is mainly inspired by writing content-focused websites and lacks an online store for greater insight for PR concerning an online store I would refer to this content piece called PR and SEO. It covers the topic in much greater and accurate depth and will offer greater insight. Another easy step that you could consider in terms of PR is tweets, retweets and any other social shares although those will not offer the same impact as a reference link from authoritative websites. There are many ways to generate links however be careful where you get those links from as they might hurt your website authority if they come from spammy websites and you will need to Disavow their links through the Google search console.
Complete this process will take some time and when you are done remember to head back to GTMetrix to check your SEO Score. As well as checking your website with a tool called Uber Suggest to dot the I's and cross the t's. Both tools will give hints if your performance can be improved and resulting in gaining the top search position related to your site and remember to link my article I could use the backlinks for sure! And check out the below articles for more in-depth information regarding SEO for Joomla or SEO in general.
Paul "HisEvilness" Ripmeester