The basics of SEO.

The does and don't of SEO; some practices are heavily advertised on the internet regarding SEO. When caught in the act, you will get a penalty, and the likes of Google tend to remember those offenders for a long time. Whatever you do stay away from so-called "black hat" practices like a contagious decease.

Black hat & no go of SEO.

• Stuffing of meta-tags relevant or not and never exceeds 20 meta tags.
• Hiding random text stuffed with keywords like using white text on a white background.
• Pay for links to your site, also known as link farms.
• Involvement in a PBN, Private Blog Network resulting in linking loops.
• Posting your website link on websites and blogs that are not relevant to your content.
• Specific SEO tools that claim to offer automated link building.

Good SEO practices.

• Content is king, quality of the content you serve is vital.
• Use your social media to gain exposure to your content & backlinks.
• Try to use SEO writing, the most challenging learning curve of SEO.
• Guest writing on websites with a higher authority.
• Correct use of HTML markup such as header text.
• Using a CDN, Content Delivery Network.
• Enable Gzip on your Server.
• SEO friendly URL's, also known as SEF.
• Prevent broken links, essential maintenance of checking linked content.
• Minify HTML, CSS and Java scripts, reducing page size increasing loading speeds.
• And then, I will go through the above in greater detail below.