Just covering the basics of what SEO is, there are plenty of articles on the internet that will cover this in debt. But to understand what SEO does and means for you some of the basics for you to digest. SEO stands for Search Engine Optimisation, in layman's terms how to optimize your site to be digested by search engines. The better your SEO score is the higher you will rank among sites that compete for your market share. Running a blog or online shop you will end up competing with someone somehow and somewhere. Whether you post ideas, experiences or you are selling a product you want to reach out to the right people.